Beauty Line

Very interesting shop. 100's of Wigs. All on sale. They are located inside Columbia Mall on Two Notch Rd. I thought they were all closed up. Nope. They are alive and well. Macys is even still open here. Several stores are there. I didn't know this. Now I do.

This place has a lot of selections of wigs BUT most of them are not front lace. To me, that made a difference in my rating because I only wear front lace and they are becoming more popular. The prices were higher than the average price in the area, but the owners and employees are very welcoming and assisted me with my questions. I wasnt pressured to purchase anything, but there is a 3 wig try-on limit for each wig cap you purchase so be choosy or buy a few caps. The try on area was convenient, you get a table and a large mirror in the back of the store so that was a plus. The prices, front lace selections and try-on limits were the only critiques I have that affect the star rating. There are a lot of other types of wigs there so if that's your thing, then don't let my review discourage yo

The only beauty supply store I shop at in all of columbia, the selection and help is amazing. Only thing that sucks is the location, columbia mall isn’t the best place to be anymore. But I make sure if I need to come here it’s early in the morning :)

Don't shop here! Over $170 and last only two days! Bad wigs bad business. Human hair is not human hair! You cannot curl or anything. #ColumbiaMall #BeautyLine

I was disappointed. A lot of their hair care products were out of stock. They have more hair than anything else. I didn't find what I was looking for.