PUREWAXNYC

Heena is amazing! Not only does she give the most professional, pain free and comfortable wax I’ve ever had, but she is also the loveliest person and wonderful to talk to. Heena also always does her best to find a time the works best for me which being a mom of 3 kids and a busy schedule is so appreciated. Highly recommend! Would never go anywhere else.

I have been a customer of Heena’s for many years and would never go anywhere else! She is highly skilled, professional, and lovely to talk to - by far the most comfortable waxing experience I’ve ever had, both in terms of the process itself - ( practically painless) - and her lovely manner, which always puts me at ease the moment I arrive. Her new studio is spotlessly clean, bright, and pleasant to visit. I highly recommend booking with Heena - you will not regret it!

Heena is the best! I have been using Heena's services for many, many years. She is an expert in her field and a consummate professional. Heena is customer service oriented and always keeps her environment clean. She is also very considerate of her clients. I highly recommend Heena; she will not disappoint. PUREWAXNYC also has the best prices in the city for the services.

I cannot recommend Heena and Purewax more highly. I’ve been going to Heena for years. Her new location is fantastic—it is spotless and comfortable. Before I found Heena, I had some bad experiences with waxers who did what they wanted rather than what I requested. Heena happily follows instructions (but will also offer her opinion when warranted). She makes the experience as pleasant and relaxing as a waxing appointment can be. She is the best.

Pure Wax Salon is my favorite waxing salon in New York City. I can not believe it just opened. Heena auntie is an expert. Not only does she do the best waxing, but she gives me the most incredible tips for exfoliation, skin recovery, and makes me feel like my hair removal is in the safest hands. It doesn't hurt as much when she does it, and this is a gem of a place on the Upper West Side and offers even the best pricing for full body. Would not recommend this place more highly.