The Soft Parade

Claire was wonderful! I was looking for a locally-owned salon when I moved to Richmond last month, and this place had great ratings and was across the street from me. And it didn’t disappoint! Claire really knows her craft well, and was just an overall joy to talk to. This salon is family owned and has been in this neighborhood for many years, and I hope they’re here for many years to come. Also - my hair looks and feels fantastic! She didn’t use harsh chemicals on it like you’d find they use at other large salon chains. She knows what to use on different types of hair - because no hair is the same! I definitely trust them with my hair and would highly recommend them for anyone to go to if you haven’t already! SUPPORT THIS LOCAL BUSINESS!

My office just moved downtown, and I was looking for a close, convenient and highly rated new salon. I just picked this place from the reviews, and made my appointment. It was a late (for them) on Friday, and unfortunately I was running late. They called me, confirmed I was on the way, and were very gracious and accommodating. THese ladies are so sweet and awesome. Lolly spent so much time talking with me to get to know what I wanted, and then a really long time precisely cutting my hair, which put them late-with no comments or complaints, only great conversation and some hot tea by Chris(I think was her name ?). She did a great job, and I can highly recommend them!! This is my new place for sure. Wonderful people.

My husband and I both went to Soft Parade for the first time this summer and can't recommend them highly enough. Best haircut I've ever had, fun interior, and friendly staff. They were able to get me in within an hour after a scheduling error at another nearby salon.

This is a long overdue review, I should have written it years ago. I have been seeing Lolly for a few years now. When I moved to Richmond from DC I kept seeing my guy in Alexandria whenever I was back in town but eventually that got really annoying. I briefly found a different stylist here but she moved up north to NYC so hence launched my search for yet another hairdresser that somehow led me to Soft Parade. Now, I will be honest: I have awesome but tedious hair. By that I mean my hair is THICK with several cowlicks. It has defied the wisdom of hairdressers before and will do so until the day I'm laid to rest. Don't get me wrong it's great hair, but an absolute pain to cut. I've lost stylists over it before. Sometimes they get excited when they see it and then realize just how difficult

Just walked in for my fiance to get a long overdue haircut and ended up having the absolute best time with the owner, who not only gave him a superb cut but was a true pleasure to talk to! The most pleasant rainy afternoon spent in a salon, by far. Can't wait to come back!!